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Feminine Hygiene Products Global Market Report 2022

This report provides strategists, marketers and senior management with the critical information they need to assess the global feminine hygiene products market.

The global feminine hygiene products market is expected to grow from $25.37 billion in 2021 to $26.65 billion in 2022 at a compound annual growth rate (CAGR) of 5.1%. The feminine hygiene products market is expected to grow to $32.97 billion in 2026 at a CAGR of 5.5%.

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The main types of feminine hygiene products are sanitary napkins/pads, tampons, panty liners, and menstrual cups. Panty liners are similar to the pad or a sanitary napkin, with lighter and thinner materials, which are generally used to absorb daily vaginal discharge, light menstrual blood flow or post-intercourse discharge, light spotting, staining at the beginning and ends of periods. The products are disposable and reusable and are available in online stores, retail stores, and specialty stores.
The growing female population is predicted to positively impact the growth of the feminine hygiene products market. Increased literacy rates, government initiatives to promote gender equality, girls’ education, women empowerment, and maintaining good menstrual health are supporting the female population growth. Feminine hygiene products are used by female during their menstrual cycle to keep themselves clean and hygienic.

Developing eco-friendly feminine hygiene products are shaping the feminine hygiene industry. Ecofriendly feminine hygiene products are made of natural fibers and materials such as wood, bamboo, and hemp that are reusable sustainable alternatives to commercial, mass-produced plastic sanitary pads.

For instance, in September 2021, LastObject, a Denmark-based manufacturing company that sells reusable hygiene and skin-care products, announced the launch of its new reusable sanitary towel known as LastPad. It is aimed at reducing waste caused by the disposal of sanitary pads and napkins, which are solely designed for sustainable and reuse purposes.

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